$ 2 Million Buck
A monkey and two old men in a garage, really is this the best E*TRADE could come up with? Not a word is said in the whole commercial we just hear static. There is a monkey dancing on a trash can and two old men clapping who look as if they might be mentally handicapped. How is this going to convince people they need to use E*TRADE’s product? The only part in the whole video that directs my attention toward money in general is the ending quote “Well, we just wasted $2 million bucks.” “What are you doing with your money?” It’s amazing that anyone even would give this marketing idea a second look without firing the person who put in on their desk.
I guess this says a lot about American Culture and what draws people’s attention. I don’t see how anyone could find a company that uses monkey’s in their commercials as a safe place to put their money. That might give people the assumption that they are letting monkeys handle our money and from a business standpoint that is not a good first impression. It sure does make me wonder who the head of their marketing operations is. I guess you could call this their unconventional marketing methods. Everything is relevant to the time period though so while this would never have been acceptable back in the 60’s and 70’s in the 21st century anything is possible.
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