So Easy a Caveman Can Do It (or should I say a ninty year old)

"So Easy a Caveman Can Do It (or should I say a ninty year old)"
Alright so what is Geico trying to accomplish now with a caveman in the airport? This caveman has his flight ticket and seems to be flying a plane soon which is strange since cavemen are not civilized and should be afraid of technology like this. He is also dressed in a contemporary manner wearing a wrist watch and is being transported on a moving walkway. The caveman definitely does not fit in to this modern and sophisticated world. As the caveman is being transported across the airport on the moving walkway he comes across two billboards on the wall to his right. He ignores the first one and the second but after a second the second advertisement catches his attention as it illustrates a caveman wearing animal skin with a club in this right hand in front of a computer screen. The modern caveman starts walking backwards and reads the top of the advertisement which says: “so easy even a caveman can do it.” Apparently the ‘modern’ caveman understood this as he appeared to be insulted by the advertisement which implies that cavemen are cognitively inferior to modern men. First of all this does not make sense because if this is a modern human ,and not a Neanderthal as he appears to be, then he should be as cognitively advanced as any normal human. Another thing I find comical is the background music that sings: “everywhere I go there’s always something to remind me” just as the caveman is scrutinizing the commercial, implying that this caveman came from the past in a time machine or was perhaps preserved in a frozen block of ice ten meters below the snow in the Alps of Switzerland for 15,000 years. Anyways, although the commercial misses its point because cavemen are as cognitively as intelligent as modern humans it manages to attract attention by amusing its viewers but I think the point it is trying to make is that anyone even a 90 year old who has no experience, what so ever, or is terrified by computers can get a free online quote from Geico and perhaps save you 15 percent or more on car insurance. Again Geico succeeds in getting more attention, and adding to their customers, by marketing outlandish commercials involving cavemen.