E-Trade for the past couple of years has been known to create some of the most ridiculous commercials to television. The thing is, they work. The financial company has been one of the most powerful, producing revenue of about $2.22 Billion. The business is an online discount stock brokerage service for personally directed use. Investors can even buy or sell stocks, bonds, options, and mutual funds through the “E-Trade Mobile Pro” application. Basically, this has been one of the most productive smart phone applications on the market compared to the other time wasters that many invest their money in. E-Trade advertises their company in an interesting yet eye-catching way that gets the attention of any potential buyers.
In this commercial, the “E-trade baby” is sitting in first class in what looks like a private jet talking about the pros of the company. The featured individual has the look of the young, adorable, chubby baby but somehow talks like a grown adult who knows the in’s and out’s of the stock market. Viewers are so drawn into the cute baby talking about the stock he bought the other night through his E-Trade Mobile Pro phone application and anything else the company may entail. But seriously, how can a baby talk about Economics? This has no relevance to anything at all. E-Trade has recently been known to throw some pretty “out of there” commercials but they work. They have a knack for tying their advertisements into different parts of American culture. 1- who doesn’t enjoy seeing a cute baby? 2- the majority of American culture is just weird. And do weird things, so obviously these commercials will be entertainment for all of those weird Americans out there. This E-Trade baby keeps getting the company results while the creative, out of the box commercials keep on coming.
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